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PRODID:-//Guitar Summit 2026//Programme//EN
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UID:event-555@guitarsummit.de
DTSTAMP:20260925T160000Z
DTSTART:20260925T160000Z
DTEND:20260925T164500Z
SUMMARY:Ville Tikkanen – Endorsements and Brand Collaborations in 2026 - Inside Modern Partnerships
LOCATION:Congress Center Rosengarten\, Mannheim
DESCRIPTION:Endorsements are something many musicians and creatives aspire to\, but what do they actually mean\, and do you need one in 2026? In this workshop\, Ville Tikkanen combines inspiring live guitar performance\, with an inside look at the reality behind endorsements and modern brand collaborations\, drawing from extensive first-hand experience on a global level. The workshop explores what it’s actually like to work with brands\, from first contact to ongoing partnerships\, while highlighting common misconceptions and pitfalls. You’ll learn the key do’s and don’ts to approach collaborations strategically while maintaining authenticity and long-term value.\\npresented by Infinia Guitars\\nGuitar Summit 2026
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